As these spaces are now part of a horizon defined by their increasing use, they represent a significant part of our life; the architectural project therefore has the responsibility to realise the correct form not only in terms of regulations, but also from the point of view of functionality, aesthetics and emotional quality, both for the people who use the spaces for a few minutes and for those who use them long term. It is a return, in some ways, to the idea of architecture designing spaces for high quality living.
In the catering sector, for example, the project must be able to coordinate the various functions a restaurant is made up of and allow for their interaction: the same care placed in the designing of the public spaces, which represent the fulcrum of the entire process, must also be implemented for the spaces dedicated to food preparation and to the dining room staff. A correct design of the areas is fundamental for the realisation of a perfectly working restaurant. The attention to details used in designing the spaces dedicated to the customers must also be applied to those areas used by personnel, whose work must be carried out with maximum fluidity, safety and efficiency.
On an aesthetic level, each restaurant’s soul is represented in the dishes on the table and the juxtaposition between the surrounding physical space and the restaurant’s atmosphere should enhance the culinary experience and put the customer at ease.
When designing offices, it is essential to bear in mind the considerable amount of time spent within these spaces. Every working moment must be adequately studied to facilitate the employee’s concentration and wellbeing thus promoting productivity. The division of spaces must guarantee a correct flow within the working area; Lighting is of great importance and must be present, not just to abide by all regulations, but to guarantee the necessary comfort to the employees. The working environment is where productivity is born: to be productive a man must be comfortable but also have spaces for recreational breaks. Careful consideration must be given to the importance of those areas dedicated to rest, conversation, eating, making phone calls, train and laugh.
You can’t think of architecture without thinking about people (and the 5 senses).
Commercial spaces need to represent brands, products and experiences; their architecture must help to engender an emotional response.
Every aspect is important: aesthetic representation of the brand, light, acoustic comfort and even olfactory experience so that all the senses collaborate in representing the product or service.
Place Architettura develops all projects by taking into consideration not only traditional aesthetic and functional aspects but due to complexity of today’s architectural landscape, also a sizeable array of themes and topics.
The well-established rules of commercial design are combined with a more sensorial architectural composition, thus respecting all the many facets and demands of modern living.
Place Comunicazione is an agency providing strategy, communications and brand marketing consultancy services with a multidisciplinary, open and innovative approach, accompanying clients and guiding projects at every stage of the communications and consulting process.
Thanks to twenty years of experience in the real estate sector, Place Real Estate is able to offer carefully selected properties to its clients, marketing both prestigious residences and new buildings. The main objective of Place Real Estate remains customer satisfaction: the Client is always shown great care and is given the utmost attention.